Gimme Kimchi
Crunchy Bites, Spicy Vibes – this project is a personal mission to share my love for kimchi! More coming soon.
Son of egg
Son of Egg is a restaurant in New York's Capital Region that serves Korean food. I designed Son of Egg's identity to reflect its whimsical and neighborly personality. My contributions include naming the restaurant, branding, menu design, and merchandise. The mascot, named Jegg, is the heart of the identity.